All Case Studies
EdTech & Social
Web Platform Development
Community Architecture
In-App Economy (ShareCoins)
ShareSquare
Monthly Active Users: 2,000+
The Challenge
A young founder walked in with a vision that sounded deceptively simple: build a platform where students share knowledge with each other. But underneath that simplicity was a complex economy. Students who contribute to the community - uploading notes, answering questions, sharing resources - earn ShareCoins. Students who consume from the community spend ShareCoins. Give to earn. Take to spend. The platform needed to feel like a social network students actually want to open every day, while quietly running a virtual economy that incentivises contribution over passive consumption. And it needed a feed, groups, squares (topic-based communities), a wallet system, daily bonus coins, a gift redemption store, a book library, a study apps directory, multi-content-type posting, and - for monetisation - a local business ad rollout system with interest capture. This wasn't an app. It was an ecosystem.
Quick Facts
- Client
- ShareSquare
- Industry
- EdTech & Social
- Services
- Web Platform Development, Community Architecture, In-App Economy (ShareCoins), Ad Rollout System, UI/UX Design, Social Media & Branding
Our Approach
We built ShareSquare as a web-first community platform designed to launch fast and iterate from real student behaviour. The architecture had to support social interactions at scale (feed, reactions, comments, shares), a coin-based economy with transactional integrity, content organisation across multiple formats, and a business-facing ad system that could sustain the platform commercially. We launched from Jamia Millia Islamia in New Delhi - a single campus, a focused audience, and a relentless feedback loop with real students. The platform gained 2,000+ active monthly users in its initial phase, proving the give-to-earn model works when the community is genuine.
The Work
Every phase.
Every detail.
01
The Platform - Feed, Groups & Squares
The core experience: a social feed with multi-content-type posts (text, images, PDFs, links, polls), topic-based Squares where students organise around subjects, and Groups for private study circles. The feed algorithm rewards contribution - the more you give, the more visible you become. Every interaction is designed to make sharing knowledge feel natural, not transactional.
02
The Economy - ShareCoins, Wallets & Rewards
Every action on ShareSquare has economic weight. Upload notes? Earn coins. Answer a question? Earn coins. Download someone's resource? Spend coins. Daily login? Bonus coins. The wallet tracks everything - earnings, spending, streaks. And the coins aren't just numbers: students redeem them for real gifts from the rewards store. The economy creates a self-sustaining loop where generosity is literally profitable.
03
The Library - Books & Study Apps
Beyond social interaction, ShareSquare needed to be genuinely useful every single day. We built a book library where students access and share academic resources, and a curated study apps directory that surfaces the best tools for each subject. These features ensure students open the platform even when they're not feeling social - utility drives daily habit, habit drives community growth.
04
The Business Model - Local Ad System
For the platform to sustain itself without charging students, we built an ad rollout system for local businesses. Restaurants near campus, coaching centres, bookshops, PG accommodations - they can run targeted promotions to a verified student audience with interest capture built in. Students see relevant offers. Businesses get qualified leads. The platform generates revenue without compromising the student experience.
05
The Brand - Making Students Care
A community platform lives or dies on whether people feel it belongs to them. We built ShareSquare's visual identity and creative language to feel student-first - not corporate, not preachy, not trying too hard. The branding had to say: this is your space, built by someone who gets your life. Every creative, every social post, every onboarding screen reinforces that tone.
Project Timeline
01
Phase 14 weeks
Product Architecture & Design
Platform architecture, coin economy design, feed algorithms, UI/UX system, and feature prioritisation for launch.
02
Phase 28 weeks
Core Platform Build
Feed engine, multi-content posting, Squares, Groups, user profiles, notifications, and real-time interactions.
03
Phase 34 weeks
Economy & Wallet System
ShareCoins engine, wallet, daily bonuses, earning rules, spending logic, transaction history, and gift redemption store.
04
Phase 43 weeks
Library & Utility Features
Book library, study apps directory, resource sharing, and content organisation tools.
05
Phase 53 weeks
Ad System & Business Tools
Local business ad rollout, interest capture, campaign management, and revenue reporting.
06
Phase 6Ongoing
Campus Launch & Growth
Jamia Millia Islamia launch, onboarding flows, brand creatives, social media campaigns, and community seeding.
Results
ShareSquare launched from Jamia Millia Islamia, New Delhi and hit 2,000+ active monthly users in its initial phase. The give-to-earn economy proved itself - students who contribute consistently earn enough coins to redeem real gifts, creating a flywheel of quality content. The platform supports multi-format content sharing, group study coordination, a functioning virtual economy, and a local business ad system generating platform revenue. What started as one founder's idea for students helping students became a living, self-sustaining campus community.
2,000+
Monthly Active Users
Jamia Millia Islamia
Launch Campus
8+
Core Systems Built
0 → 1
Business Stage
Technology Stack
Next.js
Node.js
PostgreSQL
Redis
WebSockets
AWS
Firebase
Deliverables
- Web platform (Next.js)
- Social feed with multi-content support
- Squares (topic communities)
- Groups (private study circles)
- ShareCoins economy engine
- User wallet system
- Daily bonus coins mechanism
- Gift redemption store
- Book library
- Study apps directory
- Local business ad rollout system
- Interest capture for advertisers
- Brand identity & creative system
- Social media launch campaign
- Admin dashboard
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