Audiouly

Our Approach

We treated this as a product company engagement, not a services project. Two founders with conviction, zero existing infrastructure, and a market that doesn't forgive unreliability. We broke the problem into three pillars: the Player (what the end-location runs), the Scheduler (what the client uses to organise content), and the CRM (what Audiouly uses to manage everything). Each pillar had to be excellent on its own but seamless when connected. The player had to be truly cross-platform - not a web wrapper, but a native-feeling app available on Google Play Store, Apple App Store, and as desktop downloads for macOS, Windows, and Linux. The scheduler had to be intuitive enough for a hotel manager who's never used scheduling software. The CRM had to scale from 10 clients to 1000 without breaking. Multiple barriers stood in the way - streaming reliability across inconsistent networks, cross-platform build pipelines, real-time sync between scheduler and player, licensing compliance across regions. We solved each one methodically, delivering on time despite the complexity.

Results

Audiouly is now a globally operating B2B music streaming platform serving 150+ active clients across 1000+ locations. The player app runs on every major platform - Android, iOS, macOS, Windows, and Linux - with consistent reliability. Businesses schedule their audio environments weeks in advance, inject marketing content alongside music, and manage everything from a single dashboard. What started as two founders with an idea is now a product company with a global footprint. For PURPUL, this was one of the most technically demanding and rewarding projects we've delivered - multiple products, multiple platforms, countless barriers, and a deadline that didn't move.

Technology Stack